Sneaky Tips to Get Your Emails Opened

You work hard to write the perfect email — and then nobody even opens the darn thing. Sigh. What’s a marketer to do? Try a new subject line using one of the following tactics:   Insert your personality and get

How to Use Empathy and Emotion to Double Your Sales Overnight

What if you could get 5%, 10% and maybe even 15% conversions with mediocre sales copy? You can, but there’s something you’ve got to do first — you’ve got to build trust, likeability, credibility and loyalty with your prospects. People